This little tirade was brought on one morning as I sat sipping my tea, reading the newspaper over breakfast. I saw a picture of P. Diddy and underneath I saw the word "Ciroc." I was instantly curious (as Ciroc is a favorite of mine) and read on. What it told me was disturbing.
I always sensed that I'd love something that would eventually let me down. Actually, I've loved a lot of things that have let me down, but here I refer to vodka. Ah, vodka. I enjoy a fine wine, a good hearty beer (Guinness!), but it's vodka that I love. I've tasted many in my short years (after all I've only just turned 21 about six months ago) from the truly detestable (Skyy, anyone?) to the cheap-so-I'll-drink-it-because-I'm-poor (Absolut) to the once-in-a-lifetime amazing (Bison Grass), but it's Ciroc that I fell for (it has a pretty bottle!).
Ciroc is French vodka made from grapes (of course). It is slightly sweet and goes down smooth without that awful burn that reminds you you're alive and hitting the liquor (I hate gin because, as Ralphie says, it tastes like burning). I can just pour it on the rocks and in minutes feel that little buzz, my eyes starting to swim in my head, the blood rushing to my face (I'm Irish, what?), and the little giggles burbling up into the my throat (I love that!). It is my magic unwind button at the end of a long day/week, my little happy pill.
Ciroc has decided it needs to get on the celebrity endorsement boat. Now, this is bad enough in and of itself: celebrities bother me, though they tend do to make me feel better about myself (so what if I'm an intelligent college grad working an awful job and living with my parents? At least I'm not engulfed custody suits and court ordered drug and alcohol monitoring!). Ciroc, however, has stooped too low. They've decided that P Diddy is the man for them. P freakin' Diddy; Puff Daddy, Sean John (Jean?), Sean Puffy Combs, J Lo's ex boyfriend (she was just Jennifer Lopez then….). To which I say, damn you!
Accordingly, I can no longer consume Ciroc. I simply cannot drink the same vodka as people who like P Diddy. The best thing that man has ever done was bring Biggie Smalls to the public at large and now dudes dead, so what up Diddy? Imagine, if you will, me, sitting at home in my cozy family room, a fire in the woodstove, enjoying my glass of Ciroc on the rocks, maybe watching "Project Runway" or, more likely, "No Reservations with Anthony Bourdain" after a long day at the office. Now picture some punk a** kid wearing an oversized Sean John tee shirt, poorly fitting pants (likely jeans, hopefully in a dark wash, after all, it's not the eighties), and some terrible shoes trying to impress some over made-up blond bimbo (I’m a strawberry blond, so don’t think I’m totally against blonds, just go with me here) by ordering Ciroc, 'cause that be how Diddy do, yo. I cannot be a part of that crowd.
Friends, if you find that I am inebriated far more than usual in the coming weeks/months, I assure it is not the upcoming holidays (ugh), but rather my quest to replace my beloved friend who has betrayed me in my time of need. I shall have to sample the spectrum of vodkas in an attempt to find that one, that very special one, which I can happily drink straight, on the rocks, or with a splash of tonic. It shall not be an easy mission, mes amis. No, rather, it will be a long, arduous, and drunken trek. If you feel strong enough, please do join me; I could use the moral support (or the physical. It gets a bit difficult to stand after a few drinks). If you don't feel up to the drinking then, by all means, write a letter! Let Ciroc know how disappointed you are that they should stoop so low! Celebrities are never the answer! Or, if you can't physically join me, but love/like to drink, stock up! Purchase some Ciroc, send a message that people are buying it and they (those corporate "big wigs") needn't do anything rash like celebrity endorsement! Maybe, maybe, if enough of us get out there and purchase my beloved drink they will think that maybe, maybe they don't need a spokesperson!
I implore you, cherished friends, save my drink, save my sanity!
**Update**
It took awhile for the commercials and ads to start and, alas, I still drink Ciroc if I'm out and the bar has it, but I no longer purchase it for my home.